Our Website

Cookie Policy

Background

This website Optimax Clinics Limited (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you press the ‘Accept All Cookies’ button or opt-in to specific categories of cookies on our Cookie consent page and press the submit button.

Definitions & Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

“Cookie”: means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law”: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
“Personal Data”: means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
“We/Us/Our”: means Optimax Clinics Limited, a limited company registered in England under company number 07200452, whose registered address is , 96 Bristol Road, Birmingham, B5 7XJ.

Information About Us

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

Our Site is owned and operated by Optimax Clinics Limited, a limited company registered in England under company number 07200452, whose registered address is 96 Bristol Road, Birmingham, B5 7XJ.
Our VAT number is 989400775.
Our Data Protection Officer is provided by Really Good Data Protection, and can be contacted by email at info@rgdp.co.uk, by telephone on 0131 222 3239, or by post at RGDP LLP, Level 2, One Edinburgh Quay, 133 Fountainbridge, Edinburgh EH3 9QG.

How Does Our Site Use Cookies?

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We do not use third party cookies on our website.
All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
- Strictly Necessary Cookies
  A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in and payment transactions.
- Analytics Cookies
  It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
- Functionality Cookies
  Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
- Targeting Cookies
  It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.
- Third Party Cookies
  Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above). We do not use Third Party Cookies.
- Persistent Cookies
  Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
- Session Cookies
  Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.
Cookies on Our Site are not permanent and will expire as indicated in the table below.
For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.
For more specific details of the Cookies that We use, please refer to the table below.

What Cookies Does Our Site Use?

The following first party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Duration	Strictly Necessary
_adal_ca	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	6 months	No
_adal_cw	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	1 week	No
_adal_id	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	2 years	No
_adal_ses	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	30 minutes	No
ASP.NET_SessionId	Used to identify the users session on the server	Session cookie deleted when browser is closed	No
Appointment	Stores information about online booking details	1 day	No
Contact Details	Holds contact details entered on online booking page	1 day	No
cookieint	This Cookie is used to hold the permissions	1 year	No
Cords	Used to show clinic locations on Google Maps	240 hours	No
Final Message	Stores web page messages	1 day	No
_gcl_ls	Google Adsense. To store and track interaction		No
General	Used to hold appointment selection details	1 day	No
_hjIncludedInSample	This cookie uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.	1 year	No
lastExternalReferrer			No
lastExternalReferrerTime			No
Messages	Stores web page messages	1 day	No
mmcore.maxymiser_optimax_vn	Used for website optimisation.		No
OrderID	Unique identifier for callback functionality	1 day	No
Optimax_winform	Cookie used for Marketing purposes	3 days	No
Page Message	Stores web page messages	1 day	No
_qca	This cookie may use your “computer’s IP address, pixel code, referring HTTP location, current HTTP location, search string, time of the access, browser’s time, any searches made on the applicable website, and other statistics” in order to “analyze Log Data from different websites and combine it with other non Personally Identifiable Information to produce the Reports that are made available on the Quantcast.com Site, to enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services.”	1 year	No
rc::c		Session cookie deleted when browser is closed.	No
ReferralInfo	Required for online forms to be completed	1 day	No
Subid	Cookie used for Marketing purposes	23 hours	No
topicsLastReferenceTime			No
Treatment	Used to hold appointment selection details	1 day	No
tt_appInfo		Session cookie deleted when browser is closed.	No
ttcsid		3 months	No
ttcsid_CQH714JC77U08RGLQ9T0		3 months	No
_tt_enable_cookie	"This cookie is used to remember the user's preferences regarding the use of cookies on the website. Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising."	3 months	No
_ttp	"This cookie is used to track user interaction and behavior on the website for site performance and usage analysis. This information is used to improve the user experience and optimize the website's functionality. TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience."	3 months	No
tt_pixel_session_index		Session cookie deleted when browser is closed.	No
tt_sessionId		Session cookie deleted when browser is closed.	No
XSRF-TOKEN	This cookie is use to prevent cross-site request forgery	Session cookie deleted when browser is closed	No
XSRF-V	This cookie is use to prevent cross-site request forgery	Session cookie deleted when browser is closed	No

The following third party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Duration	Strictly Necessary
__8x8Chat-script_100524615065eef3a120a116.28950142	Live Chat		No
_adal_ca	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	6 months	No
_adal_cw	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	1 week	No
_adal_id	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	2 years	No
_adal_ses	Cookie used for measuring and visualising the effectiveness of TV, press, radio, outdoor and web spend	30 minutes	No
ASP.NET_SessionId	Used to identify the users session on the server	Session cookie deleted when browser is closed	No
Appointment	Stores information about online booking details	1 day	No
bugsnag-anonymous-id	BugSnag/Juicer sets this cookie for bug reporting and other analytical purposes.		No
Contact Details	Holds contact details entered on online booking page	1 day	No
cookieint	This Cookie is used to hold the permissions	1 day	No
Cords	Used to show clinic locations on Google Maps	240 hours	No
Final Message	Stores web page messages	1 day	No
General	Tracks progress of a request made to the website	1 day	No
_hjIncludedInSample	This cookie uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.	1 year	No
Messages	Stores web page messages	1 day	No
mmcore.maxymiser_optimax_vn	Used for website optimisation.		No
OrderID	Holds contact details entered on call back page and Info Pack request page	1 day	No
Optimax_winform	Cookie used for Marketing purposes	3 days	No
Page Message	Stores web page messages	1 year	No
_qca	This cookie may use your “computer’s IP address, pixel code, referring HTTP location, current HTTP location, search string, time of the access, browser’s time, any searches made on the applicable website, and other statistics” in order to “analyze Log Data from different websites and combine it with other non Personally Identifiable Information to produce the Reports that are made available on the Quantcast.com Site, to enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services.”	1 year	No
ReferralInfo	Required for online forms to be completed	1 day	No
rc::a	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.		No
Subid	Cookie used for Marketing purposes	23 hours	No
Treatment	Used to hold appointment selection details	1 day	No
_ttp	"This cookie is used to track user interaction and behavior on the website for site performance and usage analysis. This information is used to improve the user experience and optimize the website's functionality. TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience. TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience."	3 months	No
XSRF-V	This cookie is use to prevent cross-site request forgery	Session cookie deleted when browser is closed	No

Our Site uses analytics services provided by Google Universal Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Name of Cookie	Purpose	Provider	Duration	Strictly Necessary
_fbp	Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers. Facebook sets this cookie to store and track interactions.	Google Universal Analytics	3 months
_ga_1YDN7YPDKX	This cookie is used by Google Analytics to persist session state.	Google Universal Analytics	3 months
_ga_*	Google Analytics sets this cookie to store and count page views.	Google Universal Analytics	1 year, 1 month & 4 days
_ga	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	Google Universal Analytics	1 year, 1 month & 4 days
_gat_UA-47423826-1	Used to limit the amount of data recorded by Google on high traffic volume websites	Google Universal Analytics	1 minute	No
_gid	Used to distinguish unique users by assigning a randomly generated number as a client identifier.	Google Universal Analytics	24 hours	No
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.	Google Universal Analytics	3 months
_hjSessionUser_*	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.	Google Universal Analytics	1 year
_hjSession_*	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.	Google Universal Analytics	1 hour
_utma	Used to distinguish users and sessions.	Google Universal Analytics	2 years
_utmb	Used to determine new sessions/visits	Google Universal Analytics	10 minutes
_utmc	Used to determine whether the user was in a new session/visit	Google Universal Analytics	30 minutes
_utmz	Stores the traffic source or campaign that explains how the user reached your site	Google Universal Analytics	6 months
CookieConsent	This cookie stores the user's consent state for the current domain.			No

Consent and Control

Before Cookies are placed on your computer or device, you will be shown a Cookie permission banner at the bottom of our website pages requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies (unless those Cookies are strictly necessary); however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use. You can return to your Cookie preferences to review and/or change them at any time by clicking the Cookie Consent hyperlink in the footer of our homepage.
In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
The links below provide instructions on how to control Cookies in all mainstream browsers:
1. Google Chrome: Google Chrome
2. Microsoft Internet Explorer: Internet Explorer
3. Microsoft Edge: Edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
4. Safari (macOS):Safari Desktop
5. Safari (iOS): Safari Mobile
6. Mozilla Firefox: Firefox
7. Android: Android (Please refer to your device’s documentation for manufacturers’ own browsers)

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. If We do so, details of the changes will be highlighted at the top of this page. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.
In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how We use Cookies, please contact Us at enquiry@optimax.co.uk by telephone on 0800 093 1110, or by post at Customer Services, 172 Lincoln Road, Peterborough PE1 2NW.
For more information about privacy, data protection and our terms and conditions, please visit the following:
1. Our privacy policy can be viewed here.
2. Our terms and conditions can be viewed here.